You will assign your product to the most relevant main category, sub-category, and in most instances a sub-sub-category as well. You should approach this from the Customer’s point of view and ensure the category, sub-category, and sub-sub category you are assigning the product to makes the most sense as to where a Customer would look for them. You must assign your product to the lowest level category available in order to move to the next step, which is selecting Filters.
The purpose of this is multifold: first, this is where your product will live in the hierarchy of the site navigation; second, when Customers are using the site navigation and filters to drill down to what they want to see, assigning your product to the best category options, from the Customer’s perspective, will ensure your product is included in the most relevant product results set; and third, there are important off-site SEO benefits (i.e. Google) to properly categorizing your products. There are nine main (highest level) categories which will be represented on the website navigation bar:
- Jewelry & Watches
- Kids & Baby
- Beauty & Personal Care
Each of these categories has many sub- and sub-sub category options. We recommend that you view all of the options before making a final assignment to ensure the product is assigned in the best possible way. To view and assign category, sub-, and sub-sub category (if applicable) click on Select Category/Sub-Category and then click on the + to view the full menu of options.
Example: Let’s use an iPhone 7 case as an example. This product would fall under the main category “Accessories”. Once you’ve selected “Accessories” as the main category, you would then select “Tech Accessories & Cases” and then “Smartphone Cases” under that. This will result in the following hierarchy: Accessories > Tech Accessories & Cases > Smartphone Cases where “Accessories” is the main category, “Tech Accessories & Cases” is the sub-category, and “Smartphone Cases” is the sub-sub category.
Filters are how Customers will drill down product sets on search results pages and product list pages to what they really want to see. For this reason, it is important to assign as many relevant filter values from the filter groups to your product as makes sense, and to not assign filter values that are not relevant. Assigning filter values that aren’t relevant will negatively affect the Customer experience because the Customer will be presented with items that do not meet their explicit product attribute criteria. It is important to note that filters are assigned on the sub-category level, but only become available to select once you’ve selected the lowest level.
Example: Continuing the iPhone 7 case example, you’ve already selected Accessories > Tech Accessories & Cases > Smartphone Cases as your category hierarchy. In the next step, you are provided all of the filter groups available for “Tech Accessories & Cases”. Not all of the filter groups that are available may be relevant for your product. To assign the filter “iPhone 7 & 8”, go to the filter group “Smartphone Cases” and click on “iPhone 7 & 8”. Once you are done assigning the filters, just click anywhere on the page to close the drop-down menu. Now when Customers are specifically looking for iPhone 7 & 8 cases, your item will be displayed.